Instead of sending generic emails or LinkedIn messages, try sending personalised video messages to your prospects. It shows effort and it helps you stand out in their inbox. Make the message relevant to their business by referencing something specific, like a recent blog post or a shared connection.

This makes the video feel more intentional, increasing the likelihood of engagement and starting a meaningful conversation.

Boost Your Prospecting with Personalised Video Messages: A Game-Changer for B2B Outreach

In today’s crowded digital landscape, standing out in a prospect’s inbox is more challenging than ever. Generic emails and LinkedIn messages often get lost in the noise, leading to low engagement rates and missed opportunities. But what if there was a way to cut through the clutter and make a lasting impression? Enter personalised video messages – a powerful tool that’s revolutionizing B2B prospecting.

Why Personalised Video Messages Work

1. Differentiation: In a sea of text-based communications, video messages immediately catch the eye.
2. Personal Touch: Videos allow you to convey personality, tone, and enthusiasm in ways that text simply can’t match.
3. Effort Signalling: A customised video shows that you’ve invested time and effort, which prospects appreciate.
4. Increased Engagement: Videos are more likely to be watched and remembered than text-based messages.
5. Trust Building: Seeing and hearing you creates a stronger connection and builds trust faster.

How to Create Effective Personalised Video Messages

1. Do Your Research

Before hitting record, thoroughly research your prospect:

• Visit their company website
• Read recent blog posts or news articles
• Check their LinkedIn profile for shared connections or interests
• Look for recent achievements or company milestones

2. Craft a Relevant Message

Use your research to create a message that resonates:

• Reference a specific blog post or recent company news
• Mention a shared connection or mutual interest
• Congratulate them on a recent achievement
• Relate their business challenges to your solution

3. Keep It Short and Sweet

Aim for 60-90 seconds max. Structure your video like this:

• 10-15 seconds: Introduction and personalised hook
• 30-45 seconds: Value proposition and relevance to their business
• 15-30 seconds: Call-to-action and next steps

4. Nail the Technical Aspects

Ensure your video looks and sounds professional:

• Use good lighting (natural light or a ring light works well)
• Choose a clean, uncluttered background
• Invest in a quality microphone for clear audio
• Look directly into the camera to maintain “eye contact”
• Dress appropriately for your industry and audience

5. Practice Makes Perfect

Record several takes until you’re comfortable and natural on camera.

Tools for Creating and Sending Personalised Video Messages

1. Vidyard: Offers a free Chrome extension for easy video recording and sharing.
2. Loom: Great for quick screen recordings with a personal touch.
3. BombBomb: Specialises in video email software for sales professionals.
4. Hippo Video: Provides detailed analytics and integrations with CRM systems.
5. Dubb: Offers customisable landing pages for your video messages.

Best Practices for Video Prospecting

1. Personalise the thumbnail: Use a custom thumbnail with the prospect’s name or company logo.
2. Create a compelling subject line: Mention “video” and something personalised to increase open rates.
3. Follow up: Don’t forget to send a text-based follow-up if you don’t hear back.
4. A/B test: Experiment with different video styles, lengths, and calls-to-action.
5. Track metrics: Monitor open rates, view duration, and response rates to optimise your approach.

Conclusion

Personalised video messages are more than just a trendy gimmick – they’re a powerful way to break through the noise and connect with prospects on a human level. By putting in the extra effort to create tailored, relevant content, you’ll dramatically increase your chances of starting meaningful conversations and moving deals forward.

Remember, the goal isn’t to close a sale in your first video – it’s to pique interest and open the door to further dialogue. With practice and persistence, video prospecting can become your secret weapon for B2B outreach success.

So, why not give it a try? Your next big client might be just one personalised video away.