No Pushy Sales Tactics, Slow Networking Events, Ineffective SEO, Expensive Paid Ads & Social Media “Fluff” Posts Required.
Owning your own business is a great opportunity for those who want to have control over their income and not have to work for a jerk boss, BUT one of the most difficult aspects of being self employed is finding new clients.
Sure, there’s plenty of options for lead generation, but if you haven’t found a reliable method of bringing QUALITY leads into your business (and then converting them into paying clients), then it can be stressful to the max.
We’ve all been there.
One day you’ve got a new client who is happy to pay the bill for your expertise, and then the next, they quit out of the blue for reasons you don’t have any control over, and you’re back into the never-ending hustle and hassle of finding a new client to replace the old one as quickly as possible.
If you’ve been in business long enough, it often turns into a roller coaster ride of profit and panic, aka “churn and burn”! 🙁
Things go well for a while, and then they pull the pin and you’re back to square one.
You’ve tried all the normal options:
- Networking (groups like BNI & District 32) – it’s a good option IF you’re committed to it, but it’s not fast. It takes time to build trust with other professionals, and if you’re in a hurry to get new referrals, then networking is NOT the ideal solution.
- SEO – it’s almost as old as the internet, but it’s slow, expensive and HIGHLY unpredictable. One day you rank on page 1 of Google for your best keyword and the leads flow steadily, and the next day you’re on page 8 and… crickets! You don’t know why, but those vital leads are gone! Plus, with AI being integrated into Google & Bing search results, SEO is definitely about to take a massive body blow as the search engines finally achieve their dream of making SEO largely useless & forcing everyone to use paid search ads as the only alternative.
- Paid Search Ads (Google &/or Bing) – forget about waiting months for SEO to work. Ranking on the top of page 1 for your primary keywords is great when you can pay for it. However, search ads have gotten more & more expensive as the years go by, and every click costs you money (forever!) but mostly attracts tyre kickers and dud leads. Plus, it’s incredibly complex and difficult to master.
- Social Media – platforms like Facebook, Twitter, Instagram, LinkedIn (etc.) have been popular for a long time, but they’re S L O W to generate quality leads! Plus, who has the time to post “fluff” content to 3 – 4 – even 5 different social media platforms on a daily basis, HOPING they’ll eventually bring in leads.
- Paid Social Media – All the major social media platforms have paid ad options, and they CAN bring in leads quicker. However, like Google Search Ads, paid social media ads are complicated and most business owners are NOT full time digital marketers with the skills needed to make them work effectively. If you’ve tried paid social media ads & lost money, then you KNOW how tough they are to master, and have probably given up on them already.
- If you’re a business owner or sales professional who has been struggling to find a marketing & lead generation method that works CONSISTENTLY, but wants to be MUCH better known, liked & trusted in your local market – along with the advantages this provides in generating leads and sales – then you’ve landed at the right spot.
At The Personal Brand Agency, we specialise in using the power of video to massively raise your personal brand so that whenever someone needs a local service provider that is trusted, you’re the first name that is front-of-mind for them BEFORE they even begin looking!
The great news is that if you don’t like being on camera but you do understand the value of using video to raise your profile online & attract potential clients, then we’ve got you covered thanks to the high tech power of AI (artificial intelligence) video!
With just a one-off 2 minute training video & a sample recording of your voice, we can clone you with AI and produce videos of you that your mother will struggle to realise were not filmed in real life! 🙂
Naturally, you might be sceptical!
AI videos don’t look natural.
The lips aren’t synchronised with the voice, and they don’t have natural hand movements, etc.
We’ve heard all these objections – and more – before, but what people forget is that the technology has been advancing at a rapid rate and the quality and lifelikeness of AI videos is so good TODAY that most people won’t be able to tell the difference between AI you & real you!
So, let’s dispel those myths with an example video created with AI “starring” Eran Malloch, the owner of The Personal Brand Agency:
Yes, the above video was generated by AI. Only the voice was real (and we can also clone your voice with AI if you like)!
What did you think of that? If we had just shared a link to it on YouTube & had not mentioned it was made with AI, would you have been able to tell the difference?
Probably not!
Why Video & Why AI Video?
Firstly, AI video gives you the opportunity to literally create and publish 1 or more videos every single day of the year, while never needing to get on camera again, never have to deal with audio & lighting issues, green screens, teleprompters, as well as the endless hassle of editing videos!
Video is undoubtedly the most powerful method of introducing you to your potential customers, as they not only get to hear what you have to say, but also get to see you and get a sense of your personality.
Add in the popularity of video on social media – especially vertical format (9:16) short-form videos – and you’re missing out on a huge opportunity to promote yourself and your business if you don’t use video.
Need proof? Check out these compelling stats from Wyzowl:
- 96% of video marketers say video marketing has increased user understanding of their product or service.
- 95% say video marketing has helped them increase brand awareness.
- 91% say video marketing has helped them increase traffic.
- 90% say video marketing has helped them generate leads.
- 87% say video marketing has helped them increase sales.
- 87% say video marketing has increased dwell time on their website.
- 53% say video marketing has helped them reduce support queries.
And, on a general level…
92% say video gives them a good return on their investment – another all-time high.
Who Can Benefit Most From Our Service?
- Service business professionals (this includes consultants, accountants, real estate agents, coaches, architects, etc.)
- Business professionals that are the “face” or “brand” of the business
- Business professionals that often have to pre-educate their clients before they can buy
- Business professionals who struggle to maintain a steady flow of quality leads
- Business professionals who sell their knowledge, expertise & time
- Business professionals who don’t have the time to network but still want more leads & sales
- Introverted business professionals who don’t enjoy networking but still want more leads & sales
- Business professionals who already use paid advertising to generate leads but find it’s expensive &/or not very effective
- Time-poor business professionals who want more business but don’t want to also have to become a digital marketing expert on top of their normal workload
If you fit into 1 or more of the above categories, and would like to know more about using AI video to massively raise your personal brand, and generate more leads & sales, then click here to book a free consultation with Eran Malloch – our AI video marketing specialist.
Grow with Us
It’s not just about getting your audience to know you; it’s about getting them to like and trust you too. With our video content strategies, we’ll help you build genuine relationships with your audience, turning viewers into loyal customers.
Ready To Transform Your Personal Brand?
Ready to take your personal brand to the next level? Let’s chat! We’re here to help you every step of the way, making sure your personal brand’s story is seen and heard by as many future customers & referral partners as possible.
Join us on this exciting journey and watch your personal brand thrive like never before!